Annexes
Annexes
Annex A: Interview Guide Sample · Annex B: Thematic Codebook Summary
Annex A: Interview Guide Sample
Section 1: Personal and Professional Background
- Could you tell us a bit about yourself: where you are from, how long you have been in Belgium, and what your life looks like today?
- What motivated you to start your own business, and when did you first have the idea?
- What have been the most significant challenges you faced in setting up or growing your business?
Section 2: Discovering #SheDIDIT and the Application Process
- How did you first hear about #SheDIDIT and the #SheFUND program?
- What made you decide to apply? What were your expectations at that point?
- Could you walk us through your experience of the application and preparation process?
- Did you receive coaching or mentoring as part of the process? What was most valuable?
Section 3: The Decision Moment
- How did you find out about the decision? What was your reaction?
- What did the pitching experience feel like? How would you describe the atmosphere and the jury?
- What did the decision mean to you, beyond the financial dimension?
Section 4: Post Decision Trajectory
- How has your business developed since the program?
- Has the experience changed how you see yourself as an entrepreneur or how you present yourself to others?
- Has your relationship with #SheDIDIT continued? How?
Section 5: Reflections and Recommendations
- If you could change one thing about the #SheFUND process, what would it be?
- What advice would you give to another migrant woman entrepreneur who is considering applying?
Annex B: Thematic Codebook Summary
| Code | Description | Example Indicator |
|---|---|---|
| CAP TECH | Technical capability gains | Participant mentions a specific new skill: business planning, pricing, pitching, financial modelling |
| CAP PSY | Psychological capability and confidence | Self described confidence increase; reduced imposter syndrome; willingness to claim the entrepreneur label |
| ID SHIFT | Entrepreneurial identity shift | Use of the word entrepreneur before and after engagement; changed self description |
| ID PUBLIC | Public presentation of identity | Changed behaviour in client, network, or institutional contexts post program |
| LEG POS | Positive legitimacy signal | Selection confers recognition; others treat applicant differently post selection |
| LEG NEG | Legitimacy at risk | Non selection experienced as delegitimising; feedback inconsistency noted by participant |
| COMM | Community value | Sense of belonging; peer connection; references to the room or the #SheDIDIT space |
| COACH | Coach impact | Specific coach behaviour described as influential; named coach moments |
| PROCESS | Process quality | Comments on application, evaluation, or feedback procedural fairness |
| GENDER | Gendered barriers | References to caregiving, imposter syndrome, or male dominated environments |
| REC | Recommendations | Explicit or implicit suggestions for program improvement |
Table 4: Thematic codebook summary. Full codebook with code frequencies available upon request.



